More About Betsy
I start with the end in mind asking, ‘What is the result I’m looking for and what is the most efficient and effective way to get there? Who can I include in the process to make it better and how can I make this excellent?
Outside of work, Betsy can be found cycling, reading, writing, gardening or spending time with Frank, her college sweetheart and husband, and their three children. Volunteerism is also a big part of her life and Betsy is an active board member of the ArtsQuest Marketing Steering Committee and CREW Lehigh Valley.
The most influential person in Betsy’s life was her mother who she said had a gentle presence with a core of steel, and, of her many adventures, Betsy’s favorite was when she spent three months backpacking through Europe.
Association Memberships
- AAM
- PRSA
